Key Words: Efficiency; energy; social marketing; municipal utility clusters; market with freely negotiated prices.
Abstract. The sale of electricity, heat and natural gas in Bulgaria is characterised by an almost 100% monopoly at regional level. These supplies are licensed on a territorial basis and do not allow local competition. There is a lack of symbiosis between centralised energy and the established regional power plants (mainly PV power stations). This is a serious obstacle to the deployment of RES and the Green Transition that Bulgaria needs. The article discusses the legal framework and proposes an organization at local level for the creation of operating structures – utility clusters for the integration and balancing of energy flows, including those from RES. The regulatory base in Bulgaria allows the creation of such structures in the country. This would solve a number of problems – social, demographic, environmental and purely economic. It is a matter of proper organisation that the energies from these sources are cleverly managed, integrated and balanced as close to the consumer as possible.