Key Words: Artificial Intelligence; business analytics; Machine Learning; optimization; Decision Making.
Abstract. The paper discusses the development and implementation of artificial intelligence algorithms for business analytics. The study focuses on the potential of AI in predictive analytics, decision making, and optimization of business processes. Key technologies such as machine learning, natural language processing, and data mining are analyzed. Practical applications in sectors like finance, marketing, and supply chain management are explored. The impact of AI-driven solutions on improving business efficiency and decision accuracy is highlighted. The results from real-world case studies are presented, confirming the effectiveness of AI in complex business environments.
